What? A ‘juicy’ bridging platform to familiarize kids with more serious sex-education sites, Sapp’g! functions as an online ‘sex’ collector for kids with their first phone, with a refreshing collection from all the good sex sites, ranging from funny peer platforms to serious sex education sites. With this constantly updated, easy-to-share collection of all the new juicy stuff about sexy topics, from the juicy funny sides towards the sticky serious sides of sex, kids can ‘teach’ each other about the diversity of sex on an equal footing.
Why? Seriously, where is the fun in sex education!?
Our first steps into adolescence come with uncertainty, a lot of curiosity and a whole range of sex-related questions. With the internet becoming the main source and tutor in terms of sex education, kids easily turn to the world wide web for answers. They mostly end up on explicit pornographic websites or on serious informative fora. But when something bad happens and kids feel most vulnerable, these may not be the best resources to allow children to feel confident enough to open up.
In order to gain the trust of youngsters, they should first be invited to interact about sex in a way they understand and enjoy. This can be compared to learning the escape routes not normally used in school by deliberately playing hide and seek in these hallways first.
We believe there is a lack of traffic to good (online) places for youngsters (8+) because this is not in tune with their playful exploration of sex at that age.
What? A ‘juicy’ bridging platform to familiarize kids with more serious sex-education sites
Sapp’g! functions as an online mediator for young users from the juicy fun sides to the sticky serious sides of sex. With a constantly refreshing collection of all the new juicy stuff about sexy topics, from all the good sex sites, ranging from funny peer platforms to serious sex education sites.
How? Getting familiar with sex, by making fun of sex
The way youngsters (10+) make sense of the world around them is very different from the way adults do. They prefer a combination of fantasy and reality when familiarizing themselves with things, and use humour and challenges to interact with their peers about these. In order to connect with youngsters, Sapp’g should understand and speak their language.
Initially, the attention of youngsters will be engaged by humoristic image macros (internet memes such as LOLcats) spread across social media (Instagram, Snapchat, etc.). When clicking on the image, the user will be taken to the Sapp’g! platform for playful interactions with juicy stuff such as games, quizzes or true stories about their peers. So initially, youngsters visit the platform for a little dirty fun, triggered by their curiosity about sex-related topics.
The interaction with Sapp’g! is layered from playful at first to more serious and informative later on. Every game and topic addressed on the website provides the possibility to dive deeper into the platform for more information on a specific issue, where users can be linked to a good service provider (Sense, ChildLine, DokterCorrieShow, youth services, the police, etc.) who can offer help or advice. Having built a trusting relationship with funny stuff at first, these sex education sites will feel more trustworthy and reliable when kids or teens need them for help.
Who? Barely teens
Sapp’g! targets young users with their first smart-phone, from the age of about 8 up, who are still at the very start of their sexual development, preferring to make fun of (grown-ups and) sex rather than being sexual active themselves.