Fake for real

Our idea consists of creating a system of fake ads and landing pages that can track and gather data on ‘casual’ sex offender behaviour, but also provide help and awareness to the target group. As soon as the user confirms his/her interest in the fake ad, the ad platform redirects visitors towards awareness and help options.

Long Description

Target group: ‘Casual’, isolated and simple-minded sex offenders
Supporter: Watch Nederland and Stop It Now
Direct Beneficiary: Watch Nederland and Stop It Now
Partners: Adult websites, mental health care organization(s), digital marketing agencies/experts, advertising platforms
Goal: Offering help and giving warnings to potential offenders
Strategy: To create awareness and offer help before punishment.

Our idea consists in creating a system of fake ads and landing pages that can track and gather data on ‘casual’ sex offender behaviour but also provide help and awareness to the target group. As soon as the user confirms his/her interest in the fake ad, the ad platform redirects the visitor to awareness and help options.

Presentation here:

As video: https://we.tl/t-CgShpoW329
As PDF: https://we.tl/t-LAjeyDS9BZ